ELECTRIC LOVE – More than a job. New video shows what career at Traktionssysteme Austria truly means.

What motivates people today to choose a particular employer? Companies have long recognized the importance of employer branding and are increasingly investing in diverse initiatives and innovative formats to communicate their values, culture, and development opportunities in an authentic way. Social media channels and video campaigns have become essential tools in this effort.

Traktionssysteme Austria (TSA) is now taking a new approach in its corporate and employer branding communications. With the inspiring video ELECTRIC LOVE – MORE THAN A JOB., TSA offers a powerful and authentic glimpse into what working at one of the world’s leading traction drive technology companies truly means, beyond traditional job descriptions.

Under the slogan “You build your own future. With your career at TSA.”, the company sends a strong message to skilled professionals, young professionals, graduates, and anyone passionate about technology, mobility, and innovative working environments. The video is not simply about jobs – it is about people, passion, and the future. It is about the point where technology meets heart and where the people behind the technology become visible.

A video that speaks louder than words
In ELECTRIC LOVE – MORE THAN A JOB., TSA opens doors that normally remain closed: to the shop floor, development departments, offices, and laboratories – and above all, to the hearts of those who work every day to help shape the mobility of tomorrow.

Deliberately, the film avoids technical product showcases and corporate figures. Instead, it focuses on what truly matters: real people with individual stories, motivations, dreams, and ambitions. Employees themselves share why they chose TSA, what drives them, where they find personal fulfillment in their work, and how they actively shape their own futures. The stories reflect diverse career paths from apprenticeships to technical education to leadership roles. From the power of teamwork to individual professional growth.

Notably, TSA chose to produce the video entirely without scripts or rehearsed lines for its protagonists. The result is an emotional yet authentic portrayal of what it means to be part of a company that not only develops electric motors and drive systems, but also careers with purpose, perspective, and real opportunities for personal development.

You build your own future – A modern understanding of careers
The video slogan is intentionally forward-looking and reflects a shift in career communication. Rather than passively waiting for applications, TSA actively encourages talented individuals to take initiative, get involved, and help shape the future.

Around 450 employees at the company’s headquarters in Wiener Neudorf, Lower Austria, contribute daily with their dedication and expertise to keeping TSA at the forefront of drive technology – not only technologically, but culturally as well. These colleagues are at the center of the video, which portrays work as something that provides meaning, belonging, and individual growth.

The film deliberately addresses both technically minded individuals and future colleagues who want to help shape their careers within an innovative environment characterized by flat hierarchies.

A visible expansion of brand communication: Employer branding meets content storytelling
With the release of ELECTRIC LOVE – MORE THAN A JOB., TSA is further expanding its employer branding strategy: moving beyond film formats purely focused on products and technology, toward an authentic approach, driven by people and values.

As of now, ELECTRIC LOVE – MORE THAN A JOB. is available on YouTube, the TSA website, and across the company’s official social media channels. Watch the video here.