Kings of the road – Electric power for every commercial vehicle. Moving images and impressive technology in TSA’s new video.

New ROAD video: Kings of the road – Electric motors built to move the world.
With its latest video, Traktionssysteme Austria (TSA) sends a powerful message about the role of electric traction drives in the road sector. The film paints a dynamic picture of the versatility and endurance of TSA’s permanent magnet synchronous motors – showing the wide range of vehicles they already power today and the many applications where they will play an even stronger role in the future.

A cinematic statement for the road
In striking visuals, the video captures how TSA motors drive everything from heavy duty construction trucks to agile light duty transporters. They perform reliably in medium duty fire engines, in ground support equipment at airports, and in electric buses for urban public transport. Whether on broad highways or narrow paths, on smooth or rugged terrain, in city centers or remote regions – TSA drives impress with efficiency, durability, and reliability.

The film demonstrates that electric power and unstoppable motion are not opposites but a perfect match, brought together in precise engineering, quiet strength, and outstanding performance. TSA’s motors are purpose-built for road applications, crafted by experts who understand what performance and endurance truly mean. Viewers experience how these motors move heavy loads every day, power urban mobility and airport logistics alike, and transform energy, design, and engineering into lasting performance.

Precision, power, and reliability in every application
The new TSA video showcases the global relevance of the permanent magnet synchronous motors produced in Wiener Neudorf, Lower Austria. It highlights their impressive versatility and underlines the company’s uncompromising commitment to quality, longevity, and dependability. These motors stand for engineering excellence, for precision, reliability, and maximum performance – and for the drive to go the distance, wherever the road may lead.

Behind the film lie TSA’s decades of experience in developing and manufacturing electric traction drives for a wide range of vehicles and applications. The video makes it clear that this technology is not only conceptually advanced but also practical, robust, and ready for the market.

Strengthening TSA’s brand communication
With this video, TSA continues its consistent communication strategy and visibly expands its presence in the ROAD segment. The message is clear: TSA’s proven expertise extends far beyond rail vehicles – it powers road vehicles, too.

The film addresses vehicle manufacturers and system integrators, operators of bus fleets, fire and airport service vehicles, and decision makers in politics and business who are shaping the transition to electric mobility. And it speaks to everyone who values performance, durability, and innovation.

“Kings of the road – Electric motors built to move the world” is now available on the official TSA website and social media channels. Watch the video here.